I am a Lead ProductDesigner: from firstsketches to final commit
I work across product definition, design leadership, systems thinking, and hands-on craft. Close to the code, close to the team. I’ve spent over a decade working across industries and team sizes, including Goodnotes, VanMoof and more. My current focus is the intersection of AI and human creativity.
Experience
Joined as one of four designers and helped grow the team while leading the Text Documents team from scratch, redesigning the core interface, and shipping audio recording, now one of the app's most-used features. Currently leading design strategy across AI and co-editing features for millions of users.
Owned the full rider app experience end to end, from research and user journeys to product roadmap, design delivery, and developer handoff.
Delivered warehouse tooling and consumer app features (Mastercard payments, waitlist) for a grocery platform used by millions across the Netherlands.
Product design across core survey and insights features.
Three years of product design across client engagements at one of the world's largest digital agencies. Clients: IKEA, Shell, Knab, Accu-Chek