Work

Shipped products, strategic bets, and a few things that changed what the product could be. Ten years across AI, hardware, and platforms.

AI and emerging interactions

Goodnotes · 2022-2026

Led design and strategy for the agentic features, from interaction model to scope definition

Conceptual in-house project exploring co-editing and agentic capabilities, that defined the direction of Goodnotes AI

Part of the team that redesigned document navigation and defined the new subscription model

Helped shape audio recording into the product, now one of its highest-used features

Hardware-connected products

Vanmoof · 2021-2022

Led a redesign that overhauled the home experience, brand and architecture

Collaborated with industrial design to align the bike's visual language with app interactions

Led the redesign of product pages and checkout, improving scalability and conversion

Supported design and launch of the marketing site for Vanmoof's flagship new model

Consumer and operations

Picnic · 2020-2021

Defined core flows for warehouse shoppers through in-field research, optimising for usability and efficiency

Redesigned the waitlist with gamification and first-order rewards to reduce drop-off

Led a friction-free checkout redesign that scaled to a Mastercard collaboration

B2B platforms

Usabilla / SurveyMonkey · 2019-2020

Brought one of the most-requested features to the dashboard: qualitative open-field survey responses

Revamped components with the redesign and led the creation of a new illustration system

Agency

Accenture · 2016-2019

IKEA, Shell, Knab, Accu-Check